If you’re looking to plan a few days in Istanbul shoppping and eating before heading off to one of Turkey's glorious beaches, check into the new W Istanbul. The hotel is the W’s first foray into Europe, and is located in the trendy Besiktas area, which counts Chloe, Vertu, Bottega Veneta and Marc Jacobs as its neighbours. The 134 guest rooms are divided into Wonderful, Spectacular, Fabulous, and Mega, with the grand daddy of them all being the Extreme Wow suite, which is 1830 square feet of over-the-topness. For chilling out, there is Jean-Georges Spice Market restaurant, a fitness center, and Sip for cocktails. W Hotel Istanbul, Suleyman Seba Cad No: 22, Akaretler, Besiktas, Istanbul, Turkey. Phone: (90)(212) 381 2121.