The Olympic (Retail) Spirit

Submitted by Christina Valhouli on Tue, 2008-08-12 07:42.

RLOlympic.jpgYou’ve got to hand it to Ralph Lauren. He has spent his career copying British aristocracy style and now has managed to sell it back successfully to the Brits, not only with his clothing collection but by securing a deal to create the Wimbledon uniforms. But there's more....Ralph Lauren is also an official outfitter of the US Olympic team. Now mere mortals with more than 5% body fat and less-than-Olympian physique can also get a hold of his Olympic collection for men, women and kids. I love this white polo shirt with Chinese characters ($125) and there are also baseball hats and track suits. Mr. Lauren has received some flack that his polo logo is just as big as the Olympic rings on some T-shirts… but that’s just good marketing, isn’t it? Available in stores and online.